Korea Sports Branding and Visual Identity

Yena Choi Branding and Visual Identity
Yena Choi Branding and Visual Identity

Korea Sports Branding and Visual Identity

Graphic

KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports. The heart logo consists of four puzzle pieces: ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion.

 
 
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Yena Choi
Branding and Visual Identity
Yena Choi Graphic

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