Menogga Branding Design

1983ASIA Branding Design
1983ASIA Branding Design

Menogga Branding Design

Graphic

Menogga is a branding design based on the culture of the Zhuang minority in China. Zhuang tradition holds a legend that people are born from flowers, and the goddess Menogga is still honoured today. The brand identity expresses the female spirit, kindness and tolerance found in this legend. Traditional Zhuang fabric images were scanned and redrawn with digital design software to form a modern visual system. The identity is applied to clothing, packaging and umbrellas, using hot stamping, embroidery and flocking. The aim is to share Guangxi culture with a wider audience.

 
 
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1983ASIA
Branding Design
1983ASIA Graphic

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