Bitter Plus Sweet Corporate Identity
Bitter Plus Sweet Corporate Identity
The Bitter plus Sweet corporate identity reimagines craft coffee aesthetics through a dual read monogram. Inspired by the duality of coffee, balancing strength and softness, the design merges a geometric heart with the brand initials. A structural B denotes bitter roasts, while an S conveys sweetness. Engineered on a strict mathematical grid, the scalable logo utilizes an organic palette of Espresso Brown and Sage Green. This approach subverts industrial cliches, engaging consumers with a rewarding hidden visual narrative.
- Category : Graphic Design
- Designer : Liying Wang
- Designed For : Liying Wang