Pepsi Super Bowl LVII Alumitek Beverage Packaging
Pepsi Super Bowl LVII Alumitek Beverage Packaging
Pepsi Super Bowl LVII Alumitek is a limited edition beverage bottle created for a major football event hosted in Phoenix, Arizona. The design draws inspiration from the surrounding desert landscape, known for its vast sky and distinctive flora and fauna. A vibrant gradient moves from black to purple to orange, recalling an Arizona sunrise. Printing capabilities were pushed to build a sense of depth. Silhouetted icons are placed across the desert scene of cacti and bushes, paying homage to local wildlife such as coyotes, snakes and birds.
- Category : Packaging Design
- Designer : PepsiCo Design and Innovation
- Designed For : PepsiCo