Haokan City Web Platform
Haokan City Web Platform
Haokan City is a video creation campaign that promotes city brands online and offline. The campaign combines local culture, tourism, fashion and new technology to create a customized icon for each city. Traditional architecture, costume and craft details, including Chinese knot buttons, piping, weaving and embroidery, are shown through 3D simulation and dynamic visuals. A character named Dongfang Chen guides young creators. Short videos and offline events invite people to record and share the culture of each city.
- Category : Advertising Design
- Designer : Baidu Online Network Technology. Beijing
- Designed For : Baidu Online Network Technology. Beijing