Jalebi Times Brand Identity

Raageshwari Kandaswamy Brand Identity
Raageshwari Kandaswamy Brand Identity

Jalebi Times Brand Identity

Graphic

Jalebi's identity is designed that articulates the unique street hawker personality and a brand identity system that could work across different collaterals. The logo is inspired by the alphabet J and how the taste buds swirl while having the ice cream. The tone of voice and use of typography plays with the desi feeling in a contemporary way that sparks nostalgia. The color scheme and contrast in the design stand out in the already crowded place of ice cream marketplace. Each ice cream scoop is presented on the packaging of different flavors that gives the kick for people to fall in love.

 
 
Details
Raageshwari Kandaswamy
Brand Identity
Raageshwari Kandaswamy Graphic

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