Jiangmen Culture and Tourism Logo and Brand Identity
Jiangmen Culture and Tourism Logo and Brand Identity
For the purpose to enhance the brand identification of Jiangmen and increase visits of tourists, the local government requested a new brand logo for its culture and tourism section. Inspired by shape of a traditional Chinese Character Men and structure of memorial archway, the logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. A brand identity guideline was developed to ensure a brand visual consistency. An official logo launch event was hold and an advertising video was published via omni channel communication.
- Category : Graphic Design
- Designer : EUCA Culture and Communications Co. Ltd.
- Designed For : Jiangmen culture, tourism, radio, television and Sports Bureau