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Anna-Reetta Väänänen makes her nature and story inspired jewelry design at the countryside. Her jewelry brand Anna's Darling is not the most common one because of her methods, style and location. This 39 years old designer has started her career by accident. She was supposed to be a cartoonist or anything else except a farmer. But then she felled in love with jewelry and later with a farmer. As a brand Anna's Darling reflects the owners own mission to create better and more meaningfull jewelry. To consume wisely and only things that last time and can be prepared. Classic lines, precious metals and new design guarantees the jewelrys long life. By combining old goldsmiths techniques and 3d printing the jewelry get their form. By using the Upper-Savo countryside locations benefits it all gets a unique looks and feeling. Clean waters, forests and field are allowed to show in the jewelry. Also their dairy farm beauties, cows, give their own twist for the brand and keep the designers feet tightly in the soil and traditions.